01
Reduce cost.
Automate repetitive work, reduce vendor and labor intensity, shorten cycle times, and lower cost-to-serve.
EFFICIENCY + MARGIN
AI STRATEGY + IMPLEMENTATION
The form of work has changed.
Your operating model should too.
We help companies turn AI into enterprise value.
Reduce costs. Increase revenue. Improve margins through strategic AI adoption and implementation.
Strategy through executionMeasured against your P&L
BUILT FOR THE BUSINESS. NOT THE BUZZ.
WHY NOW
The assumption underneath every company just changed.
For generations, businesses were designed around one constraint:
Human intelligence and capacity were scarce.
That scarcity shaped how companies were built: hiring, departments, management, meetings, software, and organizational layers.
AI changes that constraint.
Intelligence is becoming abundant. Most operating models have not caught up.
AI adoption is everywhere.
The value isn’t.
~90%
Use AI in at least one business function
vs.
6%
Attribute 5%+ of EBIT to AI
The problem is not access to AI. It is knowing where to apply it, how to implement it, and how to measure the business impact. AI adoption is not the same as AI value creation.
THE BUSINESS CASE
Less AI hype.
More business impact.
AI is not valuable because you have it. It is valuable when it changes how the business performs. We identify where AI can create measurable economic impact — and implement the systems required to capture it.
02
Increase revenue.
Improve sales productivity, pipeline conversion, pricing, retention, customer expansion, and speed to opportunity.
GROWTH + PERFORMANCE
03
Create enterprise value.
Build higher-margin, more scalable operations with durable AI capability embedded into the business.
LONG-TERM ADVANTAGE
We start with the economics, not the technology.
THE SHIFT
AI is moving from tools to workers to workforces.
01 / CHATBOTS
Answer questions.
02 / AGENTS
Complete tasks.
03 / AI WORKFORCES
Coordinate across functions to drive outcomes.
The next wave is not simply giving employees better AI tools. It is redesigning how work gets done around AI.
THE AI WORKFORCE
Not one super-agent.
A coordinated operating system.
An AI workforce combines specialized agents, shared context, orchestration, human oversight, and business KPIs so work can move across functions instead of stopping at a single prompt.
Your Leadership
AI Orchestration / Chief of Staff
SalesMarketingFinanceOperationsCustomer SuccessResearchLegal
Minimum required accessHuman approval where appropriateEvery action loggedMeasured against business KPIs
FROM STRATEGY TO EXECUTION
Find the value.
Build it. Measure it.
Senior AI leadership backed by the implementation team and systems required to make the work real.
01
Assess
Find where AI can create measurable financial impact.
02
Prioritize
Rank opportunities by financial impact × feasibility × speed to value.
03
Implement
Deploy the systems, agents, automations, workflows, and tools required.
04
Measure
Track revenue, cost, margin, capacity, and ROI.
05
Optimize
Improve continuously as the business and technology evolve.
Built for trust. Designed for accountability.Human oversight. Logged actions. Clear ownership. Measurable KPIs.
See how we work IN PRACTICE
Where we typically find value.
Sales
AI prospecting, account research, pipeline intelligence, follow-up, proposal generation
Customer Service
Automation, triage, self-service, retention, lower cost-to-serve
Finance
Reporting, analysis, forecasting, reconciliation, collections
Operations
Workflow automation, knowledge systems, process optimization, exception handling
Marketing
Content systems, personalization, campaign intelligence, customer insights
Legal / HR / Admin
Contract analysis, recruiting workflows, internal knowledge, repetitive administrative work
We do not start with a predetermined toolset. We start with where the money is.
OPERATORS, NOT OBSERVERS
We’ve been building with AI since before it was obvious.
We have spent more than a decade building, operating, inventing, and investing at the frontier of AI.
Greg McBeth
CEO · Transformation Lead
Operator, entrepreneur, and investor focused on transformative AI companies. Has led AI transformation at venture and PE-backed companies, especially on the GTM side, to drive revenue growth. He is also General Partner of Golden Gun Ventures (GGV). Previously, Greg led revenue as part of the founding team at Node.ai, a pioneering enterprise AI company leveraging large language models eight years before the launch of ChatGPT, which was acquired by SugarCRM in 2020. Greg holds a BS in Mechanical Engineering from Stanford University.
- General Partner of Golden Gun Ventures, targeting late-stage and pre-IPO companies across the AI value chain
- Founder of Melier, a private wine membership company
Falon Fatemi
Partner · AI Strategy
Inventor, entrepreneur, operator, and AI investor. Former Google / YouTube. Co-founder and CEO of Node AI, where she was building with large language models and enterprise AI as early as 2014, years before generative AI became mainstream. Node was acquired by SugarCRM. She later co-founded Fireside with Mark Cuban and is General Partner of Digital Indies, where she is building AI-native companies and autonomous organizations.
- Premier EO Global speaker on AI and entrepreneurship
- Inventor of autonomous entrepreneurship and AI-native company-building systems
- AI investor through Golden Gun Ventures and Digital Indies
We do not advise companies about a future we have only studied. We are building and investing in it ourselves.
SENIOR JUDGMENT. AI-NATIVE EXECUTION.
Backed by an AI-native implementation team and our own fleet of AI agents.
Engineering · Product · Automation · AI architecture · Data · Research · Workflow analysis · Testing · Knowledge management
PROOF
We run our own businesses this way.
We use the same AI-native operating model in our own companies that we bring into client organizations.
AGENT 01
Research
Continuously researches markets, companies, competitors, and opportunities.
AGENT 02
Outbound
Researches accounts, identifies targets, drafts outreach, and supports pipeline generation.
AGENT 03
Legal
Reviews contracts, surfaces issues, and supports decision-making.
AGENT 04
Finance
Analyzes performance, reporting, and operating decisions.
AGENT 05
Marketing / Content
Creates, analyzes, and iterates content and campaigns.
AGENT 06
Engineering
Supports technical execution and implementation.
That is not a chatbot. It is an operating system for work.
A CLEAR PATH FORWARD
Start where you are.
Build what comes next.
From an executive conversation to an embedded transformation partnership. Choose your starting point.
01 / ALIGN YOUR LEADERSHIP
Executive AI Session
$15,000 + travel
A one-hour executive session led by Falon that gives your leadership team a clear view of where AI is going, what it means for your business, and where to focus now.
- Executive AI education
- Chatbots → agents → AI workforces
- Live walkthrough of Falon’s operating model
- Company-specific discussion
THE STRATEGIC STARTING POINT
02 / FIND YOUR HIGHEST-VALUE OPPORTUNITIES
AI Opportunity Diagnostic
$50,000
Identify and quantify the highest-value AI opportunities across your organization.
- Business and workflow assessment
- P&L / cost structure review
- Opportunity identification
- Financial impact × feasibility × speed-to-value prioritization
- Company-specific transformation roadmap
DELIVERABLEAI Enterprise Value Blueprint
Find your AI opportunity The full $50,000 Diagnostic fee is credited toward the $250,000 AI Transformation Partnership if the Partnership begins within 30 days of the Diagnostic presentation.
03 / BUILD AN AI-NATIVE BUSINESS
AI Transformation Partnership
$250,000
We implement the highest-value opportunities and build durable AI capability inside your company.
- Senior-led first 30 days
- Dedicated implementation lead
- Systems, agents, automation, and workflow deployment
- Business KPI measurement
- Change management and adoption
- Continuous optimization
First 30 days: Senior-led strategy, architecture, prioritization, and launch
Thereafter: Implementation-led execution with continued senior oversight
THE QUESTIONS THAT MATTER
A little clarity.
A lot of possibility.
How is this different from an AI consultant?
We do not stop at recommendations. We identify the highest-value opportunities, help implement them, and measure the results against business KPIs. Our model combines senior AI strategy with hands-on implementation.
Do we need to know where to start?
No. That is the purpose of the AI Opportunity Diagnostic. We assess the business, identify where AI can create the most value, and give you a prioritized roadmap.
Do you build custom software?
When necessary, but we do not begin with the assumption that custom software is the answer. We use the best combination of existing platforms, agents, automation, integrations, and custom development required to achieve the outcome. Major custom engineering can be separately scoped.
How do you manage security and oversight?
We design around minimum required access, human approval where appropriate, logged actions, clear ownership, and business-level measurement.
What happens after the first 30 days of the Transformation Partnership?
The engagement transitions from senior-led design into implementation-led execution. Your dedicated implementation lead becomes the day-to-day owner while the senior team remains accountable for strategy, major decisions, and outcomes.
Can we begin with our leadership team?
Yes. The Executive AI Session is designed specifically for leadership teams that want a clear, practical understanding of AI before determining the right next step.
YOUR NEXT CHAPTER STARTS HERE
Turn AI ambition
into business advantage.
Let’s find where AI can create real value for your business.
Let’s talk about your businessA focused conversation. A clear next step.